How to perform an SEO health check on your small business website

June 12, 2012

Search Engine Marketing (SEM) is a form of internet marketing that promotes a website by increasing its visibility in search engines. Search engine optimization (SEO) improves a website’s ranking on major search engines, the higher your website is in ranking the more likely new clients and customers are to see it in their search. In this day an age SEO has become a huge component of most company’s (big and small) marketing strategies. Being a marketing professional and SEM being a big part of my job, I feel that it is important to share some tips. SEO can be overwhelming and time-consuming but I came across this article in The Washington Post that will help you get started in the right direction. Here are a few things you might ask yourself first, “Is your website ranking in the first position?”, “Does the customer see errors or missing content”?  This article can help you find the answers to those very important questions!

How to perform an SEO health check on your small business website

By Scott Benson

If you’re a small business owner, you’ve probably thought a bit about how customers find your website through search engines and maybe even the reputation your business has online. These are questions that hit the core of search engine optimization. Here are a few quick-hitting tactics to allow small business owners to check the health of their websites as well as a few SEO tactics to perform after you begin to monitor that health.

First things first – perform a “clean” search on your company name.

To continue on you search engine optimization journey and read the entire article click here.

About the Author: Scott Benson is the SEO Manager for Beltsville,Md.-based Vocus, a provider of cloud marketing software.


Engadget’s summer gear guide 2012: smartphones

June 1, 2012

I am on my smart phone ALL the time! And if you are anything like me, you want to know all the latest apps and all there is to know about the newest and best phones on the market. Gearing up for summertime and keeping in mind that I have to work remotely I must have a fast working phone. Here is Engadget’s summer gear guide to smartphones for 2o12.

Summer Gear Guide 2012: Smartphones

By , Engadget

As you prepare for adventures with friends and fun in the sun, just remember that a great smartphone should be at the top of your gear list. Whether you’re looking for travel tips, a new place to hang or even directions to get there, your smartphone will have you covered. It can help you check-in for flights, rent a car and even get great deals on places to stay. Go ahead and leave your point-and-shoot camera at home, because many of today’s best smartphones excel at photography and allow you to immediately share your memories as they’re captured. If you plan to travel abroad, be sure to spring for an unlocked handset to avoid those nasty roaming fees. Whatever your particular needs, our smartphone selection is geared to make your decision as painless as possible – and more importantly, ensure that you have a fun and rewarding summer. Dive in on the other side of the break.

For the complete list of the summer guide for smartphones Click Here.

Editor’s choice: HTC One X 


How Tablets Are Transforming Business Intelligence

May 15, 2012

I recently have been looking into purchasing a tablet and during my research for different ways tablets can increase business productivity I came across this article from TechCrunch on the various ways to monitor news. I like to keep an eye on the news daily and I am always interested in knowing what’s going on locally and globally. I got some really great ideas on news apps and how to simplify my daily news feeds.

By Mitch Lazar, TechCrunch

Staying on top of your game and understanding the competitive landscape is essential to winning in the modern business world. A huge component to staying ahead of the curve is keeping a close eye on competitors in your market, which entails maintaining a watchful eye on industry news. Some companies turn to expensive news monitoring services to keep track of their respective industry, but in reality there are more viable options. Emerging tablet news and information services like Flipboard, Pulse and others are proving an incredible companion to business and consulting executives in staying current with industry changes occurring around them.

Jeff Cavins, CEO of Fuzebox, recently wrote in Business Insider that the explosive uptake of tablet computers is fueling the growth of what he called the new “iPad economy.” Cavins said: “The iPad is shifting the way businesses function, changing how executives interact and transforming the economics of today’s business operations.”

The iPad economy is a growing reality across the globe, and businesses are turning to enterprise apps to help them succeed. Simple RSS readers are used to condense multiple streams of content from a variety of sources into single channels, granting users access to diverse content all in one place. Some applications have further simplified news aggregation by using innovative search technology that goes beyond the function of RSS readers to deliver richer streams of highly targeted information to business users – a critical asset to businesses large and small.

Better Search and Filtering Offers Essential Time Savings

Gesture Based Information Consumption Increases Efficiency

Bookmarking Makes for Easier Follow Up

Read More from TechCrunch Here

Editor’s note: Mitch Lazar is CEO of Taptu. He Founded CNN and Cartoon Network Mobile. He was a former journalist at CNN and one of the co-founders of CNN.com. Prior to joining Taptu, Mitch headed Yahoo! Mobile Europe.


Small Business Tips: How to Stop Cyber Attacks

April 17, 2012

I am someone who is on the internet most of the day. At my desk or on my phone I am working on something that has me connected to the world-wide web. I recently have been getting an increase of spam mail and even spam text messages, which makes me nervous. So I did a little research on how to protect myself from the dreaded cyber attack, hackers and spammers.

“Since an increasing number of small business owners are using internet for advertising, promoting or for doing some basic activities, they are becoming an easy prey for hackers who are still living at large. Though steps have been taken both at region and country level to contain such cases, there is no apparent signs of immediate relief. Small business organizations just like their big corporate counterparts are very much susceptible to external and internet security threats and if these treats are overlooked, this might have a serious consequences later on. Here we are going to share 5 tips that a small business company can adopt.” Just take a look:

Posted by  at www.Noobpreneur.com This article is one of the excellent contributions from our team of experienced guest authors.

Have a backup ready
You never know when things may go away of your hands and you lose all the data that holds key to success to your business.

Pinpoint the Weakness
Since you are a small business owner, you have to make sure that you have perfect knowledge of most the vulnerable areas of your business.

Get Your Workers Educated About Security
To uplift a culture of security, you need to take some steps proactively.

A Contingency Plan
Though you will certainly despise the idea of being targeted by hacker, this might befall at any point of time.

Security Agreement
It is good to get your employees signed into a security agreement, as they will have a legal obligation to inform you whenever they see something unusual.

Click here for the complete list of  the 5 tips.


Losing Your Business Smartphone

April 11, 2012

Is your smartphone also your business phone?  If you lost your smartphone would your business come to a halt?  How many of your business contacts are only on your smartphone?  These are good questions to ask and if you find yourself answering yes, you could benefit from this article by Jeanette Pavini that was recently posted on wsj.com.  One extra tip: be sure to back up all of your information on your computer or in the cloud.  If you haven’t done this and aren’t sure how, go to your local carrier’s store and they will be able to assist you.

Lose a Smartphone, And You Lose a Lot

By JEANETTE  PAVINI

Say you just lost your wallet with $40 cash in it. You’d feel bad, right?  There’s the inconvenience of canceling cards, getting a new driver’s license,  etc. But what if you lost your wallet with $900 in cash in it, plus your address  book and your bank passwords? That’s what it’s like when you lose your  smartphone.

Now that really hurts.

If you lose your smartphone, what will it cost to replace  it and what steps should you take once you realize your phone is gone?  MarketWatch’s Jeanette Pavini has some answers on Lunch Break. Photo:  AP

How much does it cost to lose a smartphone? One of our readers found out the  hard way. Her iPhone was stolen while she was on public transit. She didn’t have  phone insurance, her renter’s insurance didn’t cover the loss, and she was told  if she canceled her phone contract, she would be liable for a hefty early  termination fee. In the end, she paid a small fortune and learned a big  lesson.

Some 60 million smartphones and cellphones are lost, stolen or damaged each  year, according to Asurion, a provider of cellphone insurance.

Your total cost will depend on your carrier, what kind of device you have,  and whether you’re willing to settle for a reconditioned, used device or want a  new smartphone.

If you lose your top-of-the-line iPhone, say, and want to replace it with the  same device—and you aren’t eligible for an upgrade anytime soon—you could pay as  much as $849 for the device alone.

Here are some tips to keep in mind if your smartphone goes missing:

1. Find my phone.

Many new smartphones, including the iPhone, come with a “find my phone” app  that allows you to locate the device, regardless of your carrier or insurance.  See whether your device has this option and activate it.

2. No new replacement.

Your smartphone insurance likely does not cover a brand-new replacement  device. You’ll get a reconditioned phone and it may not be identical to the one  you lost.

3. Check your calendar.

Keep track of when you are due for an upgrade on your carrier contract. You  might be able to use an old phone until you qualify for the new replacement  smartphone at a discounted rate.

4. Keep your old phone.

Whenever you buy a new smartphone, hold on to your old device. If the new one  is lost or stolen, that old iPhone or Blackberry could come in handy.

5. Assume the worst.

No matter which carrier you use, treat your phone as stolen, even if you  think it’s only misplaced. It’s not just a phone; it likely also contains  important personal information, and phone and email contacts.

6. You may not have to pay.

If someone makes unauthorized long-distance calls, you may not be liable for  these charges—even if your carrier says you are until the phone is reported lost  or stolen. Some states have laws on the books protecting consumers from  unauthorized charges from any telecommunications device.

7. Watch out for shady deals.

Beware of buying smartphones from third-party sellers or from private parties  via classifieds like Craigslist. These phones might be stolen or damaged and  you’ll have no recourse against the seller.

To see specifics by carrier and to view a related video click here. http://online.wsj.com/video/what-to-do-if-you-lose-your-smartphone/3BCF6141-7D00-4A7C-82D3-E9DF273BB995.html?


21 Counter-Intuitive Break Ideas to Boost your Productivity at Work!

April 3, 2012

I don’t know about you but, I have Spring fever! I find myself wishing I could be outside because the weather is so nice, so on my breaks at work I like to step outside and enjoy the nice breeze and sunshine. Everyone is guilty of working a long day and not stopping for break but, fact is that everyone needs a break and here are some ideas to give your body and mind a little rest and to boost your productivity at work. I especially like number 3 “Step outside for a fresh perspective”.

“Every self-help program talks about the importance of taking a 10-15 minute break to boost your productivity. Breaks give us much needed time to rest our eyes, move around, stretch our stiff muscles, get more blood and oxygen flowing to our brain, to unwind and obtain a fresh outlook on complex work problems.”

By Arina Nikitina Stepcase Lifehack

1. Listen to a guided meditation. There are plenty of 10-15 minute meditations that allow you to trigger your creativity, let go of muscles tension and take your mind of the work at hand.

All you have to do is put on a headset, close your eyes and enjoy peace and relaxation even in the midst of work chaos.

2. Share your break with a co-worker. Alone, you might not always have the strength to pull yourself away from the computer, but if you have a friend taking breaks with you, it is much easier to stick with your break routine. In addition, it offers a great opportunity to bond with your colleagues and get to know them better.

3. Step outside for a fresh perspective. Leaving a stuffy office and letting yourself enjoy the warmth of the sunlight, the coolness of a breeze and the freshness of the spring air can do miracles to your mind and body. You will come back feeling rejuvenated and ready to approach your work with new energy and a fresh perspective.

4. Close your eyes and take 10 deep breaths. Stand up and walk away from your desk. Find a quiet place, where you can sit down, close your eyes, smile to yourself and take a few deep breaths. Imagine tension, stress and anxiety leaving your body as you breathe out, and peacefulness, positivity and relaxation filling your mind with every breath that you take.

5. Say NO to tension headaches. Slowly roll your neck to the right noticing a slight tension in your neck muscles. Hold this position for a count of 120 (2 minutes), then turn your head to the opposite side and repeat. Enjoy the feeling of warmth and flexibility return to your neck and shoulders.

Read all 21 ideas here.


Get Organized: Create Better To-Do Lists from PCMAG.com

March 19, 2012

Is your to-do list more of a burden than a useful tool for getting things done? Reshape how you write and manage your lists, and they could make you happier and more productive.

How effective is your to-do list? Do you cross things off it throughout the day? Is it a scrolling and never-ending beast? Does it fill you with dread and remind you of all the things you haven’t done? Does it help you achieve the important things in your life?

It’s amazing how little thought can go into the making of a to-do list. Considering all the time and effort people spend trying to make their projects and businesses more productive, you’d think we might have the same focus on personal habits, as it’s the personal habits and actions that inform the larger work. A to-do list may sound trivial, but if it’s central to how you accomplish the tiny steps that help you accomplish the larger project or business venture, then it needs to be rock solid. If your to-do list is the foundation of your work, take a minute to think about whether your lists are effective, and how you can improve them.

Read More from PC Mag Here


Could telecommuting work for your start up?

March 6, 2012
Telecommuting  and teleworking have had a quiet start in New Zealand but elsewhere in the world are seeing a rapid increase in popularity, with estimates of around 40% of the American workforce working remotely at least part of the time.
So – what is telecommuting and how does it differ from teleworking?
Both terms refer to employees who work remotely rather than in a specific office at a specific desk each day. In strict terms telecommuters are considered employees who work from home – thus commuting only by phone or internet. Teleworkers, or mobile workers, are employees equipped with the technology that allows them to work anywhere; they may spend some time in a central office, some at home, and some on the road, working from hubs or cafes.
To read more click Here

zBoost: Featured on Daytime – Home Office Segment

October 26, 2011

The zBoost SOHO was featured on Daytime yesterday in a home office segment presented by Lifestyle expert Brian von Dedenroth.

Working from home is a great benefit but can be less than ideal if you don’t have a home office ready for business.  Key items to a well fitted home office is a dedicated area with plenty of work area and storage space. A window is definitely an asset and if it’s a quiet area, all the better.

At Wi-Ex we have had numerous customers call to say they have spent significant funds to set up a home office in their basement or some other area of their home only to find that they don’t receive cell service.  I had a similar experience when I set up my home office.  I have a room with a beautiful view of our backyard and was determined that my desk would be in front of that window.  Sounded great in theory, until I had to run outside to the driveway yelling, “Can you hear me now?” every time I made or received a call.  A zBoost SOHO was the next and one of the most important additions to my home office.

Please share any tips or products that have made your home office more productive.


How Social Media Helps Companies

September 7, 2011

It can be quite difficult to explain the importance of social media to people who do not use it. Often there is resistance with comments like, “Why do I care if my 3rd grade best friend just ate a sandwich?” or “It’s just a cluster of random thoughts and spam”. Despite common myths, like social media is a time waster, there are great benefits for brand awareness, customer interaction and company growth.

Twitter

There are currently 106 million Twitter users. 57% of Twitter users are between 24-44 years old. And what statistic is most important to companies? 25% of users follow brands on Twitter; 67% of those purchase from brands they follow. *

Twitter allows you to connect to customers directly. You can reach out to them with news, updates and contests. Twitter also gives your customers access to your company- they can ask questions, share information about the product or just say hello. By being visible and accessible on Twitter, you are not only creating brand awareness but solidifying brand loyalty among your customers.

Facebook

 Though it can be, Facebook isn’t just for spying old friends or procrastinating. Facebook can be a very effective tool to engage with potential and current customers, as well as, market products and services.

Facebook allows companies to create a business page where you can add both personal and professional flare. By having your company on Facebook, you can, be found potential customers, create a community based around your business, promote content such as, webinars, blog articles, or other resources. You can also add personal touches like, photos around the office, from company outings or tradeshows.

YouTube

YouTube is a great outlet to promote your brand and product. Custom videos let you reach out to entire customer base in a whole new way. Are customers having troubleshooting issues with a product? Create a video with an in-depth tutorial or step-by-step instructions. Show off new products or services with a virtual guide. YouTube also help build brand awareness by giving customers a better sense of who exactly the company is. Have employee spotlights or a tour of the office. The more a person know about a company, the more invested they will become.

*Twitter statistics provided by: http://www.marketinggum.com/twitter-statistics-2011-updated-stats/

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