The Next Web’s Jon Russell, explains how the expansion of the mobile market not only changes how we receive information but how we should measure the Internet.
The potential of mobile
Fixed-line is just one of the many ways we access the Internet today, and if we are to analyse and look at the way nations use the web – as Internet penetration is used for – then other popular touch points and platforms must be included. The issue is more significant when stepping out of the western web, where connection to the Internet is pretty much ubiquitous amongst society.
In regions like Latin America, Africa and Southeast Asia, Internet access is less widespread for a number of reasons. Cost is one key factor, as fixed-line Internet requires hardware – such as PCs – which are often luxury items beyond the reach of many. There is a strong culture of pre-pay in many developing markets, particularly visible when looking at mobile. ISPs require long-term agreements which many are reluctant to engage.
Finally, those in remote areas suffer from lack of access to technology, if ISPs don’t have the necessary infrastructure in place they can only offer a slow service, if anything at all.
Mobile Internet offers the potential to hurdle many of these obstacles, however its usage is not recognised in reports or analysis which assesses national access through Internet penetration rates.
To read the article in it’s entirety, visit: How mobile is forcing us to change the way we measure the Internet